Titties 'n Beer:

It is the ultimate Aussie beer-lover’s fantasy: a bottle of brew with a woman on the label whose bikini disappears as fast as the drinker can consume its contents.



Three friends in Sydney have taken on the Australian beer market with a unique world first marketing concept for their new beer.

The label is Skinny Blonde, a low-carb beer that is thriving on the current popularity of Australia’s new crop of ‘healthy’ beers.

But there is another reason it is popular: the Skinny Blonde bottle features a 1950s-style pin-up called Daisy whose red bikini disappears as the beer level drops and the bottle warms up, thanks to the modern ink technology used on the labels.

The savvy, apparently world-first, marketing ploy was born three years ago when 34-year-old Hamish Rosser and his mates – actor Richie Harkham, 29, and artist Jarrod Taylor, 33 – decided to act on a “drunken idea that actually worked”.

“We had the idea of a pin-up girl from the get go, we thought everyone uses women in their advertising campaigns so why not put it on a bottle?” Mr Rosser, who is the drummer in the Australian band The Vines, told The Times.

“So we had this idea of the disappearing bikini and researched into disappearing ink. Then we did a few trial runs and when we realized it worked we were stoked, we were over the moon.”

Crystal Lee, a barmaid at Bondi’s Beach Road Hotel, the first pub in Australia to serve Skinny Blonde, said that it was one of their most popular low-carb beers - especially when sold in a bottle.

“It’s a really popular beer, more in the bottle than on tap,” she said, before adding: “But that’s to do with the fact that the chick’s bikinis come off when people drink it.”

Ms Lee said that the beer, which has an alcohol content of 5.2%, was equally as popular among men and women – men for the bikini factor and women for the taste and that it was a ‘healthy’ beer.

The trio, who lived within streets of each other in Bondi, formed the company Brother’s Ink and began experimental home brewing in Mr Taylor’s laundry with the aim of producing a Japanese-style dry “session beer” three years ago.

“We wanted to make a beer that you can have several of rather than ales which you have one or two then you move on,” Mr Rosser, who has a degree in chemical engineering, said.

A few test runs later they were ready to serve up the first batch of Skinny Blonde and approached the Beach Road Hotel – their local and a popular drinking spot for visiting British backpackers – who agreed to help them by trialling their beer on tap.

Brother’s Ink held a party to promote their new brew and it became a hit among locals. Last December they expanded their product and introduced the bottled variety, and in turn introduced Daisy and her disappearing bikini to beer drinkers.

Mr Rosser said that they planned to expand their business around Australia and eventually to New Zealand and Britain.

“We’ll probably license it to a third party to bring it to the UK,” he said.

“But we’re just trying to grow our brand now. At the moment our focus is on sales.”

After a turbulent few years with The Vines, the Australian garage rock band who burst on to the international scene in 2002 before singer Craig Nicholls’ health issues put them on hiatus last year, Mr Rosser said that expanding Skinny Blonde was now his main priority.

“The Vines aren’t doing much right now. We will get ourselves together eventually but the beer is a full-time job at the moment,” he said.

“If it weren’t for this beer project I don’t know what I’d be doing. Anyway at least I’ve finally found a use for my chemical engineering background.”

Chocolate Beer:

Via BoingBoing
There's beer in my chocolate! There's chocolate in my beer! Somehow this combo doesn't feel nearly as right as Reese's famous mixing of peanut butter and chocolate. I drink many different types of beer, but I don't think this chocolate beer is going to work for me. Anybody tried this?

Illinois Man Orders custom Beer Can Coffin:

SOUTH CHICAGO HEIGHTS, Ill. - Bill Bramanti will love Pabst Blue Ribbon eternally, and he's got the custom-made beer-can casket to prove it. "I actually fit, because I got in here," said Bramanti of South Chicago Heights.

The 67-year-old Glenwood village administrator doesn't plan on needing it anytime soon, though.

He threw a party Saturday for friends and filled his silver coffin — designed in Pabst's colors of red, white and blue — with ice and his favorite brew.

"Why put such a great novelty piece up on a shelf in storage when you could use it only the way Bill Bramanti would use it?" said Bramanti's daughter, Cathy Bramanti, 42.

Bramanti ordered the casket from Panozzo Bros. Funeral Home in Chicago Heights, and Scott Sign Co. of Chicago Heights designed the beer can.

Customers Upset Over Pine Hills Beauty Store Selling Beer:

ORANGE COUNTY, Fla. -- Some residents in Pine Hills are upset about a beauty supply superstore that started selling beer as its only non-beauty related product. There is a large beer display in the front entrance of the store that sells wigs, hair products, and make-up.

Some customers say they felt insulted by the store adding alcohol since there are already six convenience or grocery stores within a few hundred feet of the Super Beauty Outlet.

"To me they're saying that all black people want to do is drink. That's the first thing that came to my mind and I was offended," said Christine Dunchie, a customer. Apparently a BLACK customer, who believes the universe revolves around the color of her skin.

The store is licensed to sell beer, but a Pine Hills pastor who saw the display believes the state should be more selective about the types of stores that are granted licenses for beer and wine sales. Fuck Mr. Pine Hills Pastor and the horse he rode in on. SRSLY. Fuck you. That is all.

Beer Is Good. And Stuff:

A HANDFUL OF FAMOUS BEER QUOTES:

Always do sober what you said you'd do drunk. That will teach you to keep your mouth shut.
--Ernest Hemmingway

He was a wise man who invented beer. --
Plato

Time is never wasted when you're wasted all the time.
--Catherine Zandonella

If God hadn't intended us to drink beer, he wouldn't have given us stomachs.
--David Daye

When I read about the evils of drinking, I gave up reading.
--Henny Youngman

Beer is proof that God loves us and wants us to be happy.
--Benjamin Franklin

Without question, the greatest invention in the history of mankind is beer. Oh, I grant you that the wheel was also a fine invention, but the wheel does not gonearly as well with pizza.
--Dave Barry

The problem with the world is that everyone is a few drinks behind.
--Humphrey Bogart

People who drink light "beer" don't like the taste of beer; they just like to pee a lot.
--Capital Brewery, Middleton, WI

Not all chemicals are bad. Without chemicals such as hydrogen and oxygen, for example, there would be no way to make water, a vital ingredient in beer.
--Dave Barry

I drink to make other people interesting.
--George Jean Nathan

They who drink beer will think beer.
--Washington Irving

An intelligent man is sometimes forced to be drunk to spend time with his fools.
--For Whom the Bell Tolls, Ernest Hemingway

You're not drunk if you can lie on the floor without holding on.
--Dean Martin

Race Gives New Meaning To Beer Run:

SUAMICO, Wis. - Only in Wisconsin do beer and exercise mix. Several hundred people laced up Sunday morning for a two-mile charity race in which suds were the refresher of choice. Competitors in the 19th annual Beer Belly Two might not be considered athletes, but they know how to have a good time.

"My kids are running it, so hopefully they're already at the finish line and I'll see them in an hour or so," said racer Doug Burmeister. "You know, there's a lot of beer stops."

The race has raised more than $350,000 for local charities since its inception.

Beer Belly veteran Mike Marin said this is one workout he can really get into.

"This way the wife allows me to have a couple of beers because you're doing something," he said. "A little exercise, you kill two birds with one stone."